Facts| Founded: | October 1999 |
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| Number of employees: | Nine |
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| Offices: | Gothenburg and Stockholm |
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| Business idea: | Lindh & Partners GBG is an expanding advertising agency, specialising in health, medical technology and pharmaceuticals. In a highly competitive market with focused target groups and strict rules we produce creative, result-oriented marketing. Our customers' improved sales and growing market shares are the measure of our success. |
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| Products/services: | Strategic analysis, tactical planning, product positioning, brand management, advertisements, DM, advertising films, websites, sales support material, symposia reports and exhibitions. |
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| Other info: | • Member of the Advertising Association of Sweden • ARU-certified • IMA-trained • Triple-A diploma for the highest credit rating |
A simple yet effective working model | Market analysis | External analysis, competitor analysis. | ||
| Strategic analysis and medical groundwork | Product positioning and compilation of medical documentation as support for a creative concept. | ||
| Tactical planning | Formulation of an activity plan and target group definition. | ||
| Idea phase | Production of a creative concept. | ||
| Production | From concept through to original and then the printed result. | ||
| LOP test | Concept test within the target group in question. The test enables the message to be optimised prior to final production. | ||
| Directed marketing | Cost-effective marketing directed at potential prescribers. |
Glossary| ARU: | The Swedish abbreviation for the person who bears legal responsibility for the advertisement. A symbol of specialist expertise and quality assurance in relation to the legal and ethical aspects of marketing. |
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| IMA: | The training programme for persons responsible for corporate communications and marketing at pharmaceutical companies. |
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| LOP test: | A concept test for a specific target group. Quality assurance of the communicative message among potential prescribers. |
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| Medical copywriter: | Medically trained. Creative. Can put across a message to a target group to which he/she belongs. |
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| Medical creativity: | In-depth medical knowledge and a high degree of creativity in perfect harmony. |
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| Stockholm: | A city on the east coast. They call it the capital. |