Facts| Founded: | October 1999 |
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| Number of employees: | Nine |
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| Offices: | Gothenburg |
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| Business idea: | Lindh & Partners GBG is an expanding advertising agency, specialising in health, medical technology and pharmaceuticals. In a highly competitive market with focused target groups and strict rules we produce creative, result-oriented marketing. Our customers' improved sales and growing market shares are the measure of our success. |
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| Products/services: | Strategic analysis, tactical planning, product positioning, brand management, advertisements, DM, advertising films, websites, sales support material, symposia reports and exhibitions. |
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| Other info: | • Member of the Advertising Association of Sweden • ARU-certified • IMA-trained • Triple-A diploma for the highest credit rating |
A simple yet effective working model | Market analysis | External analysis, competitor analysis. | ||
| Strategic analysis and medical groundwork | Product positioning and compilation of medical documentation as support for a creative concept. | ||
| Tactical planning | Formulation of an activity plan and target group definition. | ||
| Idea phase | Production of a creative concept. | ||
| Production | From concept through to original and then the printed result. | ||
| LOP test | Concept test within the target group in question. The test enables the message to be optimised prior to final production. | ||
| Directed marketing | Cost-effective marketing directed at potential prescribers. |
Glossary| ARU: | The Swedish abbreviation for the person who bears legal responsibility for the advertisement. A symbol of specialist expertise and quality assurance in relation to the legal and ethical aspects of marketing. |
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| IMA: | The training programme for persons responsible for corporate communications and marketing at pharmaceutical companies. |
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| LOP test: | A concept test for a specific target group. Quality assurance of the communicative message among potential prescribers. |
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| Medical copywriter: | Medically trained. Creative. Can put across a message to a target group to which he/she belongs. |
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| Medical creativity: | In-depth medical knowledge and a high degree of creativity in perfect harmony. |
Co-workers
 Martin Rösman Medical Copywriter 031-779 99 89 martin@lopgbg.se  Linda Persson Medical Copywriter 031-779 99 96 linda@lopgbg.se  Jessica
Bah Rösman Medical Copywriter and Account manager 031-779 99 97 jessica@lopgbg.se  Susanne Blom Art Director 031-779 99 94 susanne@lopgbg.se  Adam Claeson Art Director 031-779 99 99 adam@lopgbg.se  Niklas Göransson Graphic Designer 031-779 99 93 niklas@lopgbg.se  Majda Gyllström Accounts/Reception 031-779 99 98 majda@lopgbg.se  Therese Christiernin Partner 031-779 99 87 therese@lopgbg.se  Hans Lindh President and Project Manager 031-779 99 91 hans@lopgbg.se  Caroline Johansson Production supervisor 031-779 99 92 caroline@lopgbg.se |
   Martin Rösman - Medical Copywriter Martin graduated from medical school at the University of Gothenburg in 1999 and has been a registered medical practitioner since 2001. He previously worked in radiology at Östra Hospital and Sahlgrenska University Hospital in Gothenburg and also at Varberg Hospital. Martin has also taken a Business Management programme and a Strategic Management programme at IHM. He has worked with marketing in the healthcare sector for over 10 years with primary responsibility as a medical copywriter but also with a strong focus on strategic issues for clients. It has been quite a while but Martin has actually appeared on stage at both Stora Teatern in Gothenburg and at the Royal Opera in Stockholm. Martin trained in classical ballet but nowadays he has very little use for his dancing skills as in latter years he has opted to focus exclusively on his overriding interest – football on television!    Linda Persson - Medical Copywriter Linda has a PhD in medicine from the University of Gothenburg as well as a BSc in molecular biology and an MSc in scientific journalism from the University of Umeå. She trained as a copywriter at Batteri Kommunikation in Gothenburg. She came to Lindh & Partners from Imperial College in London, where for two years she was involved in research. Linda has worked with everything from pharmaceutical research and teaching to writing manuscripts and presentations for international scientific conferences. She swapped London for Gothenburg and then the island of Donsö. Linda finally has her very own garden to look after.    Jessica
Bah Rösman - Medical Copywriter and Account manager Jessica holds a PhD in pharmacology and neuroscience as well as an MSc in pharmaceutical bioscience from the University of Gothenburg. She has taught both medical and dental students. Jessica has extensive experience in writing scientific manuscripts and making presentations at international conferences. She has considerable use for her broad range of skills in her role as project manager and medical copywriter at Lindh & Partners. Jessica previously worked in sales and marketing at Medicininstruktioner.se in Gothenburg. Jessica is not only creative at the office. When she's not working she devotes a great deal of her time to singing, photography and scrapbooking.    Susanne Blom - Art Director Susanne holds a BSc in media design. She has several years' experience from advertising agencies and from working in-house at Volvo Cars Customer Service. At Volvo Susanne worked with everything from initial product design ideas and concepts to presentations, webpages, illustrations and graphic guidelines. Before Susanne came to Lindh & Partners she worked at Profil Communication with brands such as Bingolotto, Riksbyggen and Länsförsäkringar. Sometimes Susanne is out of her depth. She combines her interest in photography with her interest in diving and the time she spent as an underwater photographer in Egypt was perfect.    Adam Claeson - Art Director Trained in graphic design and information design, Adam eventually took on the task of running his own agency. It was there that he developed his capacity to see the totality in a project and to identify the customers' requirements. Before Adam came to Lindh & Partners he worked mainly with the consumer market but also within business to business. Adam has also run courses in InDesign and Illustrator at Academedia/Eductus. During the first winter Adam worked at Lindh & Partners it was not very difficult to see that his major passion was snowboarding. When he's not at the office he is out on the slopes putting his skills to the test in fresh powder snow.    Niklas Göransson - Graphic Designer Niklas trained in product development, design and marketing. As part of his training, Niklas worked at Norgips on the development of a mobile training centre and at Parts of Sweden in the design and manufacturing of furniture. Since Niklas came to Lindh & Partners we have noticed very distinctly his invigorating "no problems" attitude. Many people may have the same approach to their work but Niklas actually lives up to it. We have also understood that he applies the same spirit on the football pitch with Hjuviks AIK, which is aiming to advance through the divisions.    Majda Gyllström - Accounts/Reception Majda Gyllström, Accounts/Reception Majda has worked at Lindh & Partners since May 2007. Previously she worked in property service administration and at an events company. Majda trained primarily to work with service and accounting and she is responsible for the day-to-day running of the financial side of the company but also for the office in general and we are all very happy there. Everyone is highly impressed by her early-morning gym sessions before work and we are extremely jealous of all the trips she makes and where golf is a permanent feature.    Therese Christiernin - Partner Therese is a partner at Lindh & Partners, which she founded together with Hans Lindh in 1999. Therese studied at the University of Gothenburg and at Berghs School of Communication and she has more than 15 years' experience in the advertising industry, working in the medical Business to Business sector. Since 2011 Therese is the director of the sister company Medicininstruktioner Sverige AB, managing the website medicininstruktioner.se Therese enjoys skiing and riding but she is quite happy not to imitate her son and try out new tricks on the slope, such as an Underflip 720.    Hans Lindh - President and Project Manager Hans is the principal shareholder at Lindh & Partners, which he founded together with Therese Christiernin in 1999. Hans was an international product manager within the pharmaceutical industry when he felt that the advertising agencies whose services he engaged did not do the work in the way he wanted. In 1998 he switched sides and moved to an advertising agency in order to do the job better. He was instrumental in building up Grey Medical in Sweden and since then he has run his own agencies, specialising in pharmaceuticals and medical technology. Since 1999 he has run Lindh & Partners with a strong focus on the pharmaceutical and medical technology industry. We feel the time has come for Hans to find a new boat. Hans is always at his best when he has the chance to work with strategic issues for our customers or when he is out at sea. Fortunately, our office looks out over the harbour in Gothenburg.    Caroline Johansson - Production supervisor |